WE ARE LÕK, AND WE’VE COME TO BREAK THE RULES

THIS IS WHERE PADEL GOES BEYOND THE COURT: IT BLENDS WITH MUSIC, PEOPLE, GOOD VIBES AND PLANS YOU NEVER SEE COMING.

WE DON’T JUST RUN TOURNAMENTS. WE CREATE EXPERIENCES THAT BREAK THE MOLD, WITHOUT EVER LOSING SIGHT OF WHAT WE LOVE MOST: PADEL.

THIS IS PLAYING DIFFERENT

WE ARE LÕK, AND WE’VE COME TO BREAK THE RULES

THIS IS WHERE PADEL GOES BEYOND THE COURT: IT BLENDS WITH MUSIC, PEOPLE, GOOD VIBES AND PLANS YOU NEVER SEE COMING.

WE DON’T JUST RUN TOURNAMENTS. WE CREATE EXPERIENCES THAT BREAK THE MOLD, WITHOUT EVER LOSING SIGHT OF WHAT WE LOVE MOST: PADEL.

THIS IS PLAYING DIFFERENT

LÕK was once again present in Seville during the Finals of the National Padel Series (SNP), further strengthening our connection with the largest amateur team padel circuit at both national and international level.

The SNP brings together clubs from all over that compete throughout the season until reaching the final stage, where the best teams in each category face off. This event has become a key meeting point for the amateur padel community, combining competition, atmosphere and experience.
As the official ball of the tournament and sponsors of the circuit, throughout the event players were able to take part in activities, win prizes and test our rackets in a setting full of games and challenges.

We attended the Army Awards, also known as the Ceci Awards, an event that celebrates the most viral moments, memes, and online personalities in Spain from a satirical and lighthearted perspective.

During the event, we carried out an interactive activation where we threw padel balls while rackets were being raffled, creating a dynamic, fun experience fully aligned with the spirit of the event.

We were present at Hexagon in Madrid, where we had our own stand and an activation designed to attract and challenge attendees.

We launched the Hexagon Challenge by LÕK, an open competition where participants faced off in a knockout bracket. It consisted of one-point mini matches: win and advance to the next round until reaching the grand final, where the winner took home 5.000€

We joined a community of women for a special International Women’s Day event, where 48 participants took part in a women’s padel tournament.

In addition, we branded all the indoor courts at Ciudad de la Raqueta and created a personalized welcome pack for all attendees.

The day continued with a yoga session held directly on the court, designed to slow things down and offer a relaxed finish after a full day of activity.

We organized an event where two influencer team captains, Jonatan Maravilla and Iker Ruiz, built their own teams with 10 creators each to compete in a padel tournament.

Only one team could win. Between players and attendees, we brought together a community of over 20 million Instagram followers. The event was exclusive and designed to deliver an entertaining experience centered around padel, featuring activations, catering, and a live DJ.

LÕK and Bumble team up on court: the most anticipated padel partnership of the summer is here.

Bumble is a dating app where women make the first move, creating safer and more authentic connections.

At LÕK, we wanted to bring that philosophy into the world of padel by creating a different kind of experience: helping people connect through the game, blending sport, fun, and new relationships. The result: padel as a new space for dating and socializing.

With three exclusive tournaments in Madrid, Seville, and Barcelona, the collaboration between LÕK and the leading dating platform brought together over a hundred young padel enthusiasts.

The format consisted of 48-player tournaments with individual registration, divided into two skill levels and played in mixed format. A perfect formula to compete, stay active, and build new connections in a dynamic and fun environment.

The circuit kicked off in style on May 31st at Ciudad de la Raqueta (Madrid). Participants in this first edition not only competed on court but also enjoyed a full premium experience, including activations, a welcome pack, and exclusive catering.

DIGITAL IMPACT

The event featured invited influencers who amplified its reach across social media, generating strong digital impact for both brands.