LÕK official sponsor of the Ukrainian Padel Federation

The Ukrainian National Team presents its men's and women's teams for the FIP Euro Padel Cup 2025 in Madrid Official Media Day hosted by LÕK, official sponsor of the Ukrainian team, just days before the start of the European tournament Madrid, July 3, 2025.

The Ukrainian Padel Federation, both in its men's and women's categories, held an official Media Day in Madrid on Thursday ahead of its participation in the Euro Cup Padel 2025, which will kick off on July 7. The event, organized by LÕK as a collaborating brand and official sponsor of the Ukrainian Padel Federation, combined a press conference, individual interviews, and a session on the court with the players selected for the tournament. The presentation was attended by Serhii Synytsia, vice president of the Ukrainian Padel Federation, who began by “thanking the country and God for the opportunity to be here.”

During his speech, he highlighted the fundamental role of LÕK in this process as the Federation's official sponsor: "We want to thank the LÕK brand, which is helping us a lot to feel super comfortable when playing. They are supporting us with equipment, logistics and, above all, with their real commitment to our growth as a team. Thanks to them, we have been able to train at one of the best academies in Madrid, M3."

Marko Bilyk, who lives in Spain, acted as spokesperson for his teammates and spoke to the media. “Representing our country in a competition like this is a huge honor,” he said. "There is a lot of competition in the world, so being part of this team is a privilege. We are ready to give our best in this Euro Cup, and doing so with the support of LÕK, our official sponsor, is an extra motivation."

National coach Augusto Expósito also spoke, explaining how he has experienced the evolution of padel in Ukraine from the inside. "Four years ago, we started with the inclusion of padel in the country. There were only four courts, and I spent 45 days training coaches.

There was a higher level in badminton than in padel," he recalled. “I promised the president that I would help create the federation, and although the situation in the country is difficult, I decided to keep that promise. What I have seen during this time is incredible: the level has improved dramatically and the enthusiasm is the same as I have seen in Argentina or Spain. They have gone from 0 to 100 and I am very happy with them.”

On behalf of LÕK, the brand that collaborates with and sponsors the Ukrainian national team, its Marketing Director, Santiago Hornedo, spoke about the symbolic value of the moment: "Today is a very special day for LÕK. The Ukrainian team reflects what we want to be: a bold, disruptive brand full of positive attitude. As a young brand, just over a year old, one of our goals is to help, give a voice and presence to new generations of padel players."

Under the technical direction of coach Augusto Expósito, this squad is made up of a total of 17 athletes, 9 women and 8 men, who stand out for their youth, technical preparation, and international projection. 

After the press conference, the players took to the court to demonstrate the qualities of this team, which has qualified for the FIP EURO PADEL CUP 2025 for the second time in its history.

The training camp in Madrid has allowed the team to strengthen its tactical and group dynamics, as well as promoting the team's visibility in the European sporting arena. This event, organized by the LÕK brand, marks a milestone in the professionalization of Ukrainian padel, as it is the first public event with international media in a professional and competitive environment.

The training camp in Madrid has been an opportunity to reinforce tactical work and consolidate team spirit, as well as to introduce the Spanish public to a team that will participate in this Euro Cup, which will be held in Madrid next week.